Websites can be a tricky thing.
They offer a first impression—something that lets a company passively introduce themselves, tell their story, and share what they offer. But like anything, they can be done really well or really badly.
We were very aware of this when we started Pontem a few years ago. So much so that we purposefully chose to have as minimal a website as possible, hoping not to mess anything up on day one. We've even referred to our website as a "landing page."
Judging from the many people over the years who have asked us what exactly we do, we probably achieved that goal.
But there was real, thoughtful intent behind our early website approach. It was to give Pontem time to mature—specifically, time to properly answer the question we so often ask ourselves:
"Who do we want to be when we grow up?"
We started Pontem with the idea that building a team that is both highly experienced and knowledgeable, while also equipped with the latest technology, would be the best way to structure a consultancy aimed at truly adding value for its clients and solving difficult problems.
We now believe we're further along in knowing who we are and, more importantly, being able to explain and share it. We may not have everything figured out yet, and crafting a unified message about what your organization can do is always challenging, but the pieces have come much closer together.
For that reason, we decided it was time to polish up our website to better reflect who we are and what we offer...
Grand Reveal (v2.0)
Our new site is live now, at the same URL as before:
For a quick sneak peek without leaving our Substack, here are a few screenshots below.
What Makes Pontem Special
One thing we've always known, but that became even clearer during the discovery phase for this new site, is just how unique and special our team is. Here are a few stats that really drive this home:
Size: We've added over 10 people in each of the nearly 3 years since we started and currently have over 30 people on the team
Location: We have an office on every continent except South America and Antarctica (we're coming for those last two!)
Languages: Collectively we speak over 15 different languages
To embrace our diverse backgrounds, locations, and team members, we put together the video below, letting some of our team introduce themselves in their native languages and share what they do at Pontem.
(And yes, asking a team of engineers to record themselves is one of the hardest tasks you can give them!)